SEO is one of the most popular and most effective forms of advertising on the Internet. Every year companies spend an increasing amount of money on advertising and search engine optimization. This is the fastest way to reach your target market with relevant keywords. Statistically, the Internet user searching by keywords, reviews 1-2 pages of the search engine and if you can not be found, it means that your site is virtually “invisible”.
There are two main methods of advertising in search engines:
Advertisement for paid clicks, which are displayed on the first pages of search engines (Pay-per-Click). If you choose this method of advertising, the keyword analysis and selection of optimal keywords is made. We select the keywords that are not most expensive, but bring expected results. The next step is to determine your keywords’ display position. The higher your ad is displayed, the more expensive clicks are. In order not to exceed the advertising budget, a limit is determined, after which your advertisement will no longer be displayed in the search engine. Using this type of ad, you will always be sure that your invested money will not be wasted, instead, it will attract your target customers to your site.
Search engine optimization (SEO)
Natural uplift of your site position by optimizing the site, its content and external links. (SEO – search engine optimization). This is another popular way of advertising, which is more time-consuming to achieve the desired result. The advantage is to ensure a long-term dominance of first positions in the search engines. In the long run, it is more cost-effective to optimize the site for search engines, either than to run advertising campaigns through Google Adwords. The disadvantage is that it is more expensive and takes longer to achieve. The process includes technical modifications of a site, content, image, load speed, link structure optimization, and many other actions. This is called internal optimization. The next step is external optimization, during which a backward link to the content structure is being developed. There are articles written and posted on other sites to link to your site. This way, the authority of your site is enhanced in the search engines.
If you are interested in these promotion services, we are able to fully perform your website optimization.